McAfee Rakshak Loyalty Program
McAfee decided to launch a loyalty program targeting their existing clients. For this purpose, we conceptualized and created a web-based portal -
www.mcafeerakshak.com.
This portal was designed to act as a complete resource centre where multiple access levels were created for McAfee channel partners. On accessing this, the McAfee partners were privy to relevant white papers, artworks and marketing collaterals prompting it’s usage on a day to day basis.
The portal also managed the loyalty points resellers earned, which could be redeemed against an extensive gift catalogue.